Marbella East: The Epicenter of European Ultra-Luxury with the Arrival of Waldorf Astoria

The Costa del Sol is on the threshold of an unprecedented transformation, and the epicenter of this change is Marbella East.

The recent acquisition of Marbella Golf by the Higuerón Group and its strategic alliance with Hilton for the opening of the first Waldorf Astoria Resort in Spain is not just real estate news, but confirmation that the area is consolidating as the most vibrant ultra-luxury destination in Europe. This project, along with a wave of five-star hotel investments, is redefining the tourism and residential landscape of the region.

The Waldorf Astoria: A New Icon of Ultra-Luxury

The project, named Higuerón Marbella Golf Resort, represents an investment of 220 million euros and is scheduled to open its doors in 2029. The arrival of the prestigious Waldorf Astoria brand, synonymous with elite service and contemporary luxury, is a milestone for the Spanish market.

The complex will stand on the old Marbella Golf, occupying more than one million square meters, and will offer a comprehensive proposal of exclusivity:

• A five-star superior hotel: with 120 rooms and suites with views of the Mediterranean.
• 120 branded residences: directly managed by Waldorf Astoria, raising the standard of luxury residential living.
• A redesigned golf course: by highly acclaimed architect Robert Trent Jones Jr., ensuring that the sports complex remains among the best on the Costa del Sol.
• The participation of three Pritzker Prize architects: in the conceptual design underlines the ambition to create an iconic architectural work.

This initiative by the Higuerón Group not only replaces an existing facility, but transforms it into a world-class destination that combines hospitality, sport, well-being, and cutting-edge design.

The Confluence of Luxury: Hotel Projects in Marbella East

The impact of the Waldorf Astoria is magnified when considering it within the context of a massive hotel investment exceeding 500 million euros in the Marbella East area and its surroundings. The confluence of internationally prestigious brands is creating an unrivaled luxury ecosystem.

*Note: Investment figures are estimates based on official announcements and media reports.

The Transforming Impact on the Area

The arrival of these brands and the scale of investment have a multiplier effect on the economy and profile of Marbella East:

In conclusion, the acquisition of Marbella Golf by the Higuerón Group and the subsequent arrival of the Waldorf Astoria is the starting gun for a new golden age in Marbella East. The area will not only feature one of the best hotels and sports complexes on the Costa del Sol but is also transforming into an investment and lifestyle hub that will set the pace for luxury in the Mediterranean for decades to come.