Definitive Guide to Selling in 2025
Strategies, trends, and keys to success in the luxury market
"The real estate market in 2025 demands a combination of precise valuation, flawless presentation, and a global marketing strategy."
The Outlook for 2025
As we enter 2025, the Costa del Sol real estate market, and specifically the Marbella East area, continues to show remarkable resilience. However, the dynamics have shifted. Buyers are more demanding, better informed, and seeking properties that offer not just luxury, but sustainability, technology, and an integrated lifestyle. Selling in this environment requires more than just putting up a "For Sale" sign; it demands a comprehensive strategy.
Key Points for Sellers
- 01.Digitization is fundamental: Virtual tours and drone photography are now the standard.
- 02.Correct pricing from the start drastically reduces time on the market.
- 03.Presentation (Home Staging) can increase perceived value by up to 15%.
1. The Importance of Precise Valuation
The most common mistake is entering the market with an aspirational price. In 2025, with buyers having access to global data, an off-market price will simply help sell your competitors' properties. We perform a comprehensive comparative analysis, considering not just price per square meter, but unique features, orientation, recent renovations, and current demand in your specific micro-market (Santa Clara, Elviria, Los Monteros, etc.).
2. Property Preparation: Staging
The first impression is often the only impression. Before the first photo is taken, your property must look impeccable. This doesn't necessarily mean major renovations. Often, actions like cleaning, decluttering (depersonalizing), maximizing natural light, and minor aesthetic repairs make all the difference. For high-end properties, professional Home Staging is an investment with a guaranteed return.
3. Global Reach Marketing
Your buyer could be in Madrid, London, Stockholm, or Dubai. That's why our marketing strategy in 2025 is multi-channel:
- Access to top-tier international real estate portals.
- Targeted campaigns on social media and Google Ads.
- Our exclusive database of investors and qualified buyers.
- Collaboration with a trusted network of agencies.
4. Legal and Tax Aspects
Transparency is key. Having all documentation ready (Nota Simple, Energy Certificate, License of First Occupation) generates immediate trust with the buyer. Furthermore, it is crucial to understand the costs associated with the sale (Municipal Plusvalía, potential non-resident withholdings) to calculate your true net profit. We advise you at every step to avoid surprises.
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